top of page
Coffman & Watson
Better Trailers & Double Wides
Editorial design for a publication that grew into something bigger than originally planned.
Better Trailers & Double Wides began as a lifestyle and affiliate-marketing site and evolved into an independent digital publication with its own editorial identity.
Coffman & Watson developed the site alongside that evolution—organizing an expanding mix of reporting, explainers, practical living, sports, and original features without sanding off the personality that makes BTADW BTADW.
What We Did
Website Design · Brand Development · Editorial Structure · Copy & Content Strategy · Original Graphics · Ongoing Creative Direction
Explore the Live Site
The lesson
A website doesn't have to know everything it will become on day one. Good design gives it room to grow.
bottom of page