Gen Z Loves Retro Tech?

Bruce Coffman
Jun 15, 2025
2 min read

06-11-2025TECH

‘This was peak technology’: Gen Z is bringing back the BlackBerry

Once the king of smartphones, the BlackBerry is making a nostalgic comeback as Gen Z embraces retro tech for digital detoxes and vintage vibes.

BY Eve Upton-Clark

It’s 2009. Everyone is rocking ankle socks. “Tik Tok” is just a Ke$ha song. You pull out your BlackBerry Bold 9700 and update your BlackBerry Messenger (BBM) status. All is well.

Before the iPhone, the BlackBerry was the “it” phone. At its peak in the early 2000s, BlackBerry commanded over 50% of the U.S. and 20% of the global smartphone market. But times changed. Physical keyboards gave way to touchscreens, and eventually, BlackBerry discontinued support for its classic phones in 2022.

But this isn’t where the story ends.

The 2000s have since made a comeback. As The New York Times recently reported, “Everything Millennial Is Cool Again.” Adding to that list, I’m happy to report, is the humble BlackBerry. FULL ARTICLE

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